Today, for “Straight from the US” (the first program in English by Widoobiz), Aurelien Cottet, founder of The American Clubs, hosts Trista Bridges. Mrs. Bridges is a woman with many talents: from writing articles about entrepreneurs to running her consulting firm, Vizane, that helps companies grow faster internationally.

After completing a MBA from Kellogg, she moved in London to work for a consulting firm that had her travelling all around the world…until she crossed the Channel to install herself in Paris to become the President of Vizane. She is also one of the co-founders of Rude Baguette, the Blog in English about French Startups.

She will discuss with us today how she helps European companies surmount the challenges needed to enter international markets, not only in the U.S. but also in other parts of the world.

Listen and discover her experiences as a consultant in a very complex market. Her work as both a consultant and a journalist gives her a very specific insight into the European start-ups world.